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Hamna Shami's Portfolio

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I am a digital communications, marketing and content creation enthusiast with expertise in social media management, content creation, and copywriting.

About

I drive results by creating unique and engaging content that connects with audiences and drives business growth, giving firms' digital presences a human touch - whether it be for business associations, the world's largest beauty retailer, or startups. 

Content Creator and ERG Coordinator - Sephora and UGC

This section showcases some of my videos created to propel business strategies, sales, and overall engagement, which were made in my current position working for Sephora as a Content Creator. It also explores some events and initiatives I hosted as a lead at Sephora Gold, the ERG for South Asian identifying allies and individuals. Furthermore, there are product facing videos created for my own personal brand on TikTok. 

My Projects

Click on the videos or images below to learn more about each campaign.

Marketing Coordinator and ERG Lead - Dayforce

As a marketing coordinator and ERG Lead, I lead Dayforce Toronto Connect, a Connect group out of the hundreds we have globally, to promote an inclusive and engaging culture at the forefront of our work. I created events for up to 400+ attendees, aiding in Dayforce's vision to make work life better. As a leader at Dayforce Ignite, I hosted events and initiatives for Asia Pacific identifying individuals and allies.  

Marketing & Communications Lead - Masters of Management and Professional Accounting

The Master of Management and Professional Accounting is a program at the University of Toronto, Mississauga. As the Marketing Lead, I create content that caters to the "anything but boring" characteristic MMPA aims to have in it's digital presence, both by content creation and copywriting. Visit our instagram for more!

hamnashami.wixsite.com

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